Google I/O 2012 Panel Discussions

Thank you to Google Singapore and Google’s Bridgette Sexton (our moderator) for inviting me to speak at Google IO 2012. My fellow panelists rock! (Very nice to meet you all!) Bridgette was superb! Keep in touch.

Why are we here

In a span of 2 weeks, I attended 2 family funerals, read Richard Teo’s post and reminisce about Steve Jobs passing about a year ago. Something changed in me, with the effects of these 2 weeks still sinking in. For the better.

Why are we here, you may wonder. I still do not know the real reason. Perhaps noone does. Most of us never ever wondered why and live life as is.

For me, we are here to help people you cherish get through life as best as you can to get to the other side, whatever that side is. We do so while trying to move the human race forward.

Live a full life. Make impact. Communicate and spend time with your loved ones. Workout and have a good night sleep. That is all.

~RIP Derek. We love you.

Build a product that evokes emotions

I listened to a podcast recently from The Kevin and Bean Show on KROQ morning show (my all time favorite morning radio show) where they were interviewing the Red Hot Chili Peppers’s launch of their new album and what they are doing differently with regards to the new album and their upcoming live concerts. Despite being musical legends, they are still keeping up to times in terms of knowing what their true fans want.

According to RHCP, the best songs they are proud of are those that get played multiple times over a long period of time. That engagement level comes from fans that are truly emotionally connected to the song.

Think about the last time you played a song 2-3 times in a row, what were you feeling or thinking about then?

The same goes for products that you build at your startups. Invoking emotions that drives users/customers to engage with your product again and again where each time is a new journey. Hopefully, the more they engage the more they fall in love with your product.