Singapore wants to be the place startups go global from. Enterprise Singapore pitches Startup SG as "your launchpad to the region and beyond," and Budget 2026 set aside S$1 billion to top up Startup SG Equity for Singapore-based deep tech startups, now including at the growth stage. I share the objective. I think most founders reach for it in the wrong order. If you can start in the US, start there, and then build your Asia-Pacific headquarters in Singapore. That gets Singapore what it wants more often, because the power law does not work well for companies that begin here.
Venture returns come from a handful of companies that get very large, and how large a company can get is shaped early by where it starts. Your first customers decide what you learn and how fast. Your first prices set what every later customer expects to pay. A company that starts in a city-state spends its formative years learning from a small set of buyers and pricing for them, then expands into Southeast Asia, which is several markets with their own rules, languages and price points. By the time it reaches the US, if it ever does, its product and its price have been shaped by the wrong customers.
The capital stack points the same way. In 2025, about $274 billion of startup funding went to US-based companies, 64 percent of the global total by Crunchbase's count. All of Southeast Asia raised $5.4 billion across 461 deals by DealStreetAsia's tally, and Singapore took 91 percent of it. The big growth checks and the acquirers who pay up sit on the American side. A Singapore company with the same numbers as a US peer gets priced as a regional story, and that discount compounds every round.
AI widens the gap. The labs, the design partners willing to run something half-built, and the engineers who have shipped on frontier models are concentrated in the Bay Area, and an AI company lives on iteration speed. Being an ocean away from your best customers is a tax you pay every week. Fortune reported in July on a founder building an AI company in Singapore who moved to the Bay Area after noticing his early customers were already based in, or selling to, the US. The power law made the decision for him, late.
Now look at what happens when a company that has already won abroad comes to Asia. Carta was primarily US-focused before it chose Singapore for its first international expansion and regional headquarters, and that team has grown from about fifteen people to over sixty. Ambiq, a US-headquartered chipmaker, runs its regional R&D and commercial hub here and opened a new Singapore office in February, after its July 2025 IPO. Senior jobs, regional revenue, a global brand, with Singapore running Asia. I would argue it achieves "go global from Singapore" better than ten Singapore-headquartered companies that stall in the region.
The state's own capital already behaves this way. EDBI, which now sits under the state's SG Growth Capital platform, says it invests in "high-growth global technology companies and industry leaders looking to scale in Singapore and across Asia." Its write-up on Ambiq, which it backed in a 2018 Series E, describes "its mandate to anchor global innovators." EDBI is not betting that Singapore must be the birthplace, only the anchor. The startup end of policy should take the hint.
There are real exceptions. If your market is Southeast Asia, start here. Grab, which began in Kuala Lumpur, and Sea built for the region, and local knowledge was the moat. Runway is cheaper here, US visas are a hard constraint for many founders, and Singapore's grants and co-investment are real money. This is not an argument that Singapore is second-rate. It is about sequence, for founders who can get to the US and whose customer is global.
If that is you, incorporate and sell where your first great customer lives, and plan the Singapore headquarters as a milestone you reach with revenue, not a fallback you start from. If you are a GP, underwrite where the first customer and the next round come from, not the founder's passport. If you set policy, count the global companies running Asia from Singapore as wins, and let support follow the founder, so a Singaporean who starts in San Francisco has every reason to bring the regional headquarters home. The region is not a discount to SF. It is not a substitute for it either. Singapore wins at the second office.