Build a product that evokes emotions

I listened to a podcast recently from The Kevin and Bean Show on KROQ morning show (my all time favorite morning radio show) where they were interviewing the Red Hot Chili Peppers’s launch of their new album and what they are doing differently with regards to the new album and their upcoming live concerts. Despite being musical legends, they are still keeping up to times in terms of knowing what their true fans want.

According to RHCP, the best songs they are proud of are those that get played multiple times over a long period of time. That engagement level comes from fans that are truly emotionally connected to the song.

Think about the last time you played a song 2-3 times in a row, what were you feeling or thinking about then?

The same goes for products that you build at your startups. Invoking emotions that drives users/customers to engage with your product again and again where each time is a new journey. Hopefully, the more they engage the more they fall in love with your product.